Visa
Brand illustrations, 2019–2021
The brand illustration is the use of illustration to add depth, character, and feeling to a company's brand. Its use is emerging as a vital part of the user experience — as an illustration, can help express the brand directly into a product.
Brand illustrations are part of Visa's style and communication on social media. For two years, I created illustrations for the brand's social networks in Ukraine, Belarus, Uzbekistan, and Georgia. It was essential to maintain the style and take into account the ethnic characteristics of each country.
