Slovianochka
Concept, Packaging, Illustration, Logo Design, 2019
OVERVIEW
Slovianochka is a brand of dairy products. It takes the №3 position among the producers of traditional dairy products in Ukraine.
In the package design, they use the image of a Ukrainian girl, traditional ornaments, and the appearance of a Ukrainian village, which focuses on the product's naturalness.
Old design
APPROACH
A redesign concept has been proposed that looks more modern but retains the composition. The illustrative part was stylized in Ukrainian ornamental graphics and simplified for production printing.
