Mashenka
Concept, Packaging, Illustration, Logo, 2020
OVERVIEW
Mashenka is a brand of cottage cheese desserts. In Ukraine, it is famous as a snack not only for children but for adults also.
APPROACH
We decided to propose redesigning the product: improve the composition and work on the character itself.
I immediately sketched out several versions of the character. Mashenka looked like a child who wanted to eat this dessert. At the same time, I keep the composition of the package.
The creative director advised me to pay more attention to the logo; even the letters lick with enjoyment.
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