Illustration for Ukraine's pavilion at FOODEX Japan
Illustration, 2020
OVERVIEW
The brief for the catalog cover for the Ukrainian pavilion was to show the diversity and richness of the products.
APPROACH
I devised three concept options, each emphasizing different things but never deviated from the brief.
The client chose a variant that emphasized friendship and cooperation, and we decided to use women as the main characters. Afterward, I started drawing the covers in a graphic editor.
RESULT
After several iterations, we got the following version, which has been adapted for mailing and as a banner on social networks
